AI PRODUCT PHOTOGRAPHY
Monoshoot
Brand · Website · PlatformA trial-led route into an AI photography product. We built its brand, public website, and platform, with product and growth work continuing.
Explore the projectSAAS WEB DESIGN AGENCY
SaaS web design.
Make the product
make sense.
A clearer story. A website your team can grow.
We design, build, and redesign websites that help software buyers understand your product, evaluate the fit, and take the next step.
Strategy → Design → Development → Launch
THE PRODUCT, CLEARLY PRESENTED 01 / WEB
Website design & development Designed to explain.
Built to keep evolving.
Built to keep evolving.
For software teams with
something worth explaining.
New websitesSaaS redesignsCMS & ongoing care
Build your project brief 01 / WORK YOU CAN EXPLORE
Software businesses.
Real websites.
Two different buyer journeys: a product trial and a guided demo. See the live work and our role in each.
HOSPITALITY TECHNOLOGY
Zeko
Design · Development · CareA demo-led website for hospitality software. We designed and developed the site and continue maintaining and managing it.
Explore the projectExplore the published project scopes and public websites in each case study.
LOOK CLOSER AT THE WORK
A product story you can see.
Explore the imagery, the page, and the mobile presentation.
THE ORIGINAL PRODUCT PHOTO
MONOSHOOT / PRODUCT PRESENTATION
Show what the software makes possible.
The input and the output help explain an AI photography product. Real product examples give a buyer something specific to evaluate alongside the copy.
- Show the starting point.
- Make the outcome easy to inspect.
- Connect the example to a relevant next step.
ZEKO / DESKTOP WEBSITE
Give the product room to explain itself.
Product imagery, a clear value proposition, and a demo path work together on a larger screen. Navigation gives visitors routes into features and integrations.
- A recognizable product proposition.
- Visual context for the software.
- A visible route to a conversation.
MOBILE WEBSITE / PUBLIC CAPTURE
ZEKO / MOBILE WEBSITE
Keep the story clear on a smaller screen.
A mobile layout needs its own review of hierarchy, spacing, readable content, and navigation. We check the path to the next step alongside the page design.
- A headline that fits the screen.
- Navigation that stays usable.
- Forms and actions checked on mobile.
02 / SAAS WEBSITE DESIGN SERVICES
From the first
question to
the live website.
Your website needs a product story, a useful experience, and a team that can ship both.
Understand the scopeStrategy & product messaging
Start with what your product does, who it helps, and what buyers need to believe before they act. Review your existing site, search opportunities, sales questions, and available customer evidence.
What you leave withA prioritized sitemap, page briefs, and a clear content responsibility list.
SaaS website design
Translate the product story into responsive layouts, useful product visuals, and clear navigation. Design key journeys across desktop and mobile, including the states around forms and calls to action.
What you leave withApproved page designs, reusable components, and the interactions agreed in scope.
Development & CMS setup
Build the site and connect the publishing workflow, forms, and integrations your team actually needs. Our core development stack includes Astro, Next.js, and React; the architecture follows the requirements.
What you leave withA working website, agreed content templates, integration checks, and an editor walkthrough.
Redesign, launch & ongoing care
Review existing URLs and content before changing them. Test the new experience, agree the launch checks, and define who handles maintenance, new pages, and improvements after handover.
What you leave withA migration plan where needed, launch checklist, ownership handover, and agreed support scope.
03 / DESIGN AROUND THE DECISION
Every page
earns its place.
The right structure answers the next question. It gives each page a purpose and each buyer a sensible way forward.
UnderstandHomepage
Explore the fit
FeaturesUse casesIntegrations
Choose a next stepPricing · Demo · Trial
An illustrative structure. The pages and paths depend on your product and buying journey.
Explore the job of each page.
Choose a page to see the buyer’s question, useful content, and a sample layout.
THE BUYER’S QUESTION
Homepage
“Is this product for a team like ours?”
Audience, product value, a useful product view, relevant proof, and a clear next step.
A USEFUL NEXT STEP
Help visitors explore a relevant capability or start evaluating the product.
THE BUYER’S QUESTION
Feature & use case pages
“How would it solve our problem?”
The workflow, capabilities, limitations, screenshots, and the people it helps.
A USEFUL NEXT STEP
Connect a real workflow to a relevant demo or trial, with enough detail to evaluate fit.
THE BUYER’S QUESTION
Integration pages
“Will it work with what we use?”
Supported connections, setup requirements, real documentation, and any constraints.
A USEFUL NEXT STEP
Make supported workflows and setup requirements clear, with links to actual documentation.
THE BUYER’S QUESTION
Pricing page
“What will it cost, and what is included?”
Accurate plan differences, billing terms, usage limits, and a route for pricing questions.
A USEFUL NEXT STEP
Let buyers compare plans and choose a suitable evaluation or sales path without surprises.
THE BUYER’S QUESTION
Demo or trial page
“What happens when I take the next step?”
Who the next step suits, what happens afterward, and only the information the process needs.
A USEFUL NEXT STEP
Explain the commitment, the process, and what a buyer should expect after taking action.
04 / A WEBSITE YOUR TEAM CAN USE
Publish the next idea.
Keep the system intact.
A CMS is useful when it matches how your team works. We define the content your team needs to change, then build reusable templates and a publishing workflow around it.
- Agree which pages and fields editors can change.
- Make repeatable content consistent across the site.
- Scope preview, review, permissions, and publishing.
- Walk through a real update before handover.
Content editing and layout development are different tasks. We make that boundary clear, along with CMS subscriptions and any ongoing development needs.
How Astro connects to a CMSYOUR NEXT PRODUCT PAGEDraft
PAGE TITLEBring your next
feature to life.
feature to life.
Product story
Real product visuals
Clear next step
REUSABLE TEMPLATEFeature page / 01
- Draft
- Review
- Preview
- Publish
05 / SAAS WEBSITE REDESIGN
Change the experience.
Plan the transition.
Before replacing a website, understand what already works. Keep useful content and valuable URLs in view while improving the design, structure, and publishing experience.
Read our redesign SEO guide- 01
Record the baseline
Inventory URLs, useful content, search performance, and existing conversion events.
- 02
Map what stays and what changes
Keep relevant URLs where possible. Map changed pages to genuinely equivalent destinations.
- 03
Test the new site
Check redirects, metadata, canonicals, links, mobile layouts, forms, and the sitemap.
- 04
Launch, then watch
Remove staging restrictions from the public site and monitor crawling, traffic, and key journeys.
Significant changes can cause search ranking fluctuations while pages are recrawled. Our process follows Google’s site-move guidance; it cannot guarantee unchanged rankings.
06 / QUALITY YOU CAN CHECK
The detail matters.
Especially after launch.
Clear content, responsive layouts, accessible interactions, and technical foundations belong in the build plan.
Performance with context.
Google’s “good” Core Web Vitals thresholds give us measurable experience targets.
- LCP / loading
- ≤ 2.5s
- INP / responsiveness
- ≤ 200ms
- CLS / stability
- ≤ 0.1
Assessed at the 75th percentile, separately for mobile and desktop. Lab tests guide the build; real-user data is needed to establish a field pass.
Measurement reference: web.dev ↗Usable beyond a screenshot.
We check keyboard navigation, visible focus, readable contrast, headings, image alternatives, and understandable form labels and errors.
The proposal defines the accessibility checks. A formal WCAG conformance audit is a separate scope when required.
Form accessibility reference: W3C WAI ↗Search-ready foundations.
Meaningful page titles, useful headings, crawlable links, canonical URLs, a sitemap, and structured data that matches visible content.
The launch build and ongoing search growth are separate scopes. Content expansion and continuing SEO can follow an agreed roadmap.
Explore B2B SaaS SEO ↗07 / SCOPE, COST & TIMING
Start with the work.
Then agree the plan.
The right engagement depends on what needs to change and how ready your content, team, and product are.
A new SaaS website
For a launch or a product that needs its first complete marketing site.
- Product story and site structure
- Core page designs and development
- CMS and conversion paths as scoped
A website redesign
For a site that no longer explains the product or supports the team’s needs.
- Existing content and URL review
- Design and publishing improvements
- Migration and launch planning
A focused improvement
For a clear bottleneck that can be addressed without rebuilding everything.
- A key page or conversion journey
- A new reusable page template
- A CMS or performance improvement
What determines the investment?
Distinct page templates, content and product visuals, CMS workflows, integrations, migration, languages, and review complexity. We quote after reviewing these together.
What should your proposal make clear?
Deliverables, revision rounds, responsibilities, exclusions, milestones, handover, and support. Project fees and recurring hosting, CMS, and third-party costs should be separated.
An example eight-week project.
Explore a phase / illustrative scheduleWEEK 01
Understand
Review the product, content, website, and audience. Agree the sitemap and priorities.
WHAT YOUR TEAM BRINGS
A product walkthrough, existing site and content, buyer questions, and access to available analytics.
WHAT WE AGREE OR REVIEW
The priority pages, success criteria, content owners, and the scope that needs a proposal.
WEEKS 02–03
Design
Develop the page story and responsive designs. Review product visuals and key journeys.
WHAT YOUR TEAM BRINGS
Product screenshots or access, factual copy reviews, customer permissions, and consolidated design feedback.
WHAT WE AGREE OR REVIEW
Page layouts, content direction, reusable components, and the important desktop and mobile journeys.
WEEKS 04–06
Build
Develop templates, connect content, and implement the agreed forms and integrations.
WHAT YOUR TEAM BRINGS
Approved content and designs, integration details, account access, and a person to review the CMS workflow.
WHAT WE AGREE OR REVIEW
Working templates, content editing, integration behavior, and the changes ready for launch testing.
WEEKS 07–08
Verify & launch
Test content, devices, accessibility, and migration. Walk through editing and handover.
WHAT YOUR TEAM BRINGS
Final content checks, a launch approver, account ownership details, and the people who will manage the site.
WHAT WE AGREE OR REVIEW
Launch checks, agreed redirects, editor handover, issue ownership, and post-launch monitoring responsibilities.
This is a planning example, not a fixed turnaround. Content readiness, template count, integrations, migration, and review delays can change the schedule. The proposal confirms the actual milestones.
08 / LEAVE WITH SOMETHING USEFUL
Start your
website brief.
Three choices to help frame a useful first conversation. Keep the brief for your team or bring it to a project call.
Download the full brief templateNo email gate. Your selections stay in this browser.
YOUR STARTING POINT
A redesign with a clear demo path.
- Review existing content, URLs, and search performance before changing the site.
- Define who the demo is for, what it covers, and the follow-up experience.
- Agree editable templates, preview, review, and publishing permissions.
09 / A FEW PRACTICAL ANSWERS
Before we
build together.
More about our SaaS web design service, the project, and what happens afterward.
Meet the founderWhat does a SaaS web design agency do?
A SaaS web design agency helps software companies explain their product and guide prospective customers through a marketing website. Our work can include product messaging, site structure, responsive design, development, CMS setup, forms, technical SEO, and launch planning. The proposal specifies which of these are included.
Do you design the marketing website or the SaaS application?
This service focuses on the public marketing website: the pages buyers use to understand and evaluate your software. Application dashboards, authentication, billing logic, and onboarding inside the product are separate scopes. We can discuss product development too; Monoshoot is an example of our broader website and platform work.
How much does a SaaS website cost?
We quote after reviewing your goals, existing website, and delivery requirements. The main cost drivers are the number of distinct page templates, content and product-visual work, CMS requirements, integrations, migration, and review complexity. Your proposal separates the project fee from recurring hosting, CMS, third-party tools, and any ongoing support. A page count alone is not enough to give a useful price.
How long does SaaS website design and development take?
The eight-week example on this page illustrates one possible sequence for an agreed marketing-site scope; it is not a fixed turnaround or a record of past delivery times. The actual schedule depends on content readiness, templates, integrations, migration, and review turnaround. We confirm milestones, responsibilities, and dependencies in the proposal.
Can our marketing team update the website?
Yes, when a CMS and editor workflow are included in the scope. We agree which content your team can edit, which templates they can reuse, and how preview, review, and publishing should work. Changes to layouts, integrations, or new component types may still need development. We review the workflow with the people who will use it before handover.
Can you redesign our SaaS website while considering SEO?
Yes. We review valuable pages and existing URLs, plan relevant redirects for changed URLs, check metadata, internal links, canonicals and sitemaps, and test the launch. We also agree a post-launch monitoring plan. Search positions can fluctuate during significant changes; no redesign can guarantee unchanged rankings.
Do you write the copy and create product visuals?
We can scope page messaging, copy, and product visuals alongside design and development. Your team provides product access or screenshots, factual details, customer permissions, and a reviewer who can approve product claims. The proposal makes clear what we create, what you supply, and when each item is needed.
Will a new website guarantee more demos or trials?
No. We design clearer product explanations and conversion paths, and can scope measurement for CTA clicks, completed forms, or trial handoffs. Outcomes also depend on traffic quality, product-market fit, the offer, and the sales or onboarding experience. We agree which events and business outcomes to review rather than promise a conversion uplift without evidence.
What happens after launch, and who owns the website?
The proposal defines the handover of the source code, design files, content, and account access, along with any third-party license restrictions. We also agree who owns hosting and CMS accounts, the post-launch support period, and whether ongoing care is needed. New pages, maintenance, and continuing SEO are scoped explicitly.
LET’S MAKE THE NEXT STEP CLEAR.
A good product deserves
a website that gets it.
Bring your product, your current site, or the idea you’re ready to build. We’ll talk through the scope that makes sense.