SAAS WEBSITE PROJECT BRIEF
Modern X Webs
https://www.modernxwebs.com/services/saas-web-design/

Use this template with your team or any website partner.
Complete what you know. Unanswered questions can become discovery topics.

1. THE PRODUCT AND THE BUYER
What does the product do, and for whom?
What problem brings someone to your website?
Who evaluates, approves, and uses the product?
Which product claims and customer evidence can you substantiate?

2. THE PROJECT
New website, redesign, or a specific improvement?
What does the existing site do well?
What is the most important problem to fix?
Which launch date is a real dependency, and why?

3. THE NEXT STEP
Demo, trial, sales enquiry, or another action?
Who is each path for?
What happens after someone clicks, submits, or signs up?
Who owns the handoff and follow-up?
Which events can you measure reliably?

4. PAGES AND CONTENT
List the distinct templates needed, not just the number of URLs.
For example: homepage, feature, use case, integration, pricing, resource, case study, demo.
What copy, screenshots, product access, and customer permissions are ready?
Who writes, supplies, reviews, and approves each item?
Are there localization or multiple-language requirements?

5. PUBLISHING AND INTEGRATIONS
Who needs to edit content?
Which fields and templates should they control?
How should preview, review, permissions, and publishing work?
What CMS, CRM, scheduling, analytics, or product integrations are required?
Which accounts and subscriptions already exist?

6. REDESIGN AND LAUNCH
Inventory the existing URLs and valuable content.
Record search and conversion baselines where access allows.
Map any changed URLs to relevant new destinations.
Agree staging restrictions, launch checks, redirects, and monitoring.
Name the people who approve launch and respond to issues.

7. THE PROPOSAL CHECKLIST
Deliverables and exclusions
Number of templates and revision rounds
Content ownership and review responsibilities
CMS capabilities and integration boundaries
Accessibility and performance checks
Migration and launch responsibilities
Milestones, dependencies, and review turnaround
Project fee versus recurring hosting, CMS, and other tools
Source code, designs, content, account access, and license handover
Post-launch support and optional ongoing work

A useful brief defines decisions and responsibilities. It is not a quote,
a guarantee of search rankings, or a promise of conversion results.