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B2B SAAS SEO AGENCY / STRATEGY + ENGINEERING

B2B SaaS SEO.
Built for
your pipeline.

Get discovered by the buyers who need your product. Turn that intent into qualified demos, trials, and sales conversations.

We bring search strategy, commercial content, and hands-on web engineering together for B2B SaaS teams ready to make organic search a growth channel.

Let’s review your SEO Explore the approach
Strategy through implementation Built around your product
THE COMPOUNDING EFFECTILLUSTRATIVE MODEL
GET DISCOVEREDSearch visibility.
GROWTH MOMENTUMBUILDING OVER TIME ↗
Visibility / STEP 01Understand your buyers

Map real search demand to the problems your product solves.

EXPLORING · AUTO-PLAY WILL RESUME

A few brands from
our web portfolio

ZekoMonoshootAdmitusKeyboardTesterOCD
Explore our work

01 / THE OPPORTUNITY

Your best buyers
are already searching.
Can they find you?

More traffic only helps when it reaches the right people. We focus on the gaps between how buyers search, how your product is presented, and what happens after they land.

Find your search opportunities
01

A great product. Invisible product pages.

Your features and solutions need crawlable, well-structured pages that answer real buyer questions.

02

Traffic is growing. Qualified leads aren’t.

We prioritize commercial relevance and support it with useful educational content across the buying journey.

03

Interested visitors. Unclear next steps.

Product evidence, relevant demos, and simpler conversion paths help evaluators move forward.

04

An audit in the backlog. Nothing shipped.

We pair recommendations with code, content, and design implementation inside your existing workflow.

02 / THE APPROACH

One connected SaaS SEO system.
From the first search to the next step.

Strategy, content, and engineering work better together. We take ownership of the details that connect them.

01 / SEARCH INTELLIGENCE

Search strategy built around your buyers.

We map how your ideal customers research a problem, evaluate software, and choose a vendor. Search demand meets product knowledge, sales objections, and commercial relevance.

  • ICP and buying-journey research
  • Competitor and keyword gap analysis
  • Prioritized commercial content roadmap
02 / TECHNICAL IMPLEMENTATION

Technical SEO that actually gets shipped.

We pair the audit with implementation. From crawlability and rendering to page speed and structured data, agreed fixes move through your code review and release process.

  • Rendering, indexing, and canonical fixes
  • Core Web Vitals and image optimization
  • Sitemaps, redirects, and structured data
03 / COMMERCIAL CONTENT

Content that helps people choose.

Useful commercial pages explain your product clearly. We combine technical writing, product visuals, conversion design, and subject-matter review to help buyers take the next step.

  • Feature, use case, and comparison pages
  • Integration and alternatives content
  • Demo, trial, and enquiry optimization

Internal linking & architecture

Connect useful guides, features, and commercial pages with contextual links and clear navigation.

Relevant authority building

Develop partner, editorial, and industry opportunities grounded in useful content and real relationships.

Conversion & CRM measurement

Connect search visibility to enquiries, trials, demos, and available pipeline data.

03 / BUILT FOR THE BUYING JOURNEY

The pages between
“just looking”
and “let’s talk.”

Different searches need different answers. We build the page types that match your product, your market, and your buyers’ intent.

DISCOVEREVALUATECHOOSE
Useful answers at every step.

Clear product information. Evidence. A relevant next action.

Examples below illustrate page structure. We validate search demand and product fit before adding pages.

01Feature pagesDiscover a solution
“role-based access control software”

Give each meaningful capability a clear home. Explain how it works, show the product, answer technical questions, and offer a relevant next step.

Product screenshots · capability details · security context · feature-specific demo

/features/role-based-access
02Use case & industry pagesExplore product fit
“compliance automation for fintech”

Connect the product to a specific workflow, role, or industry. Show how the solution fits the buyer’s requirements, with relevant evidence and practical implementation detail.

Workflow diagrams · industry requirements · customer evidence · tailored calls to action

/solutions/fintech-compliance
03Integration pagesValidate compatibility
“project management Salesforce integration”

Help evaluators understand compatibility before a sales call. Describe supported data flows, setup requirements, limitations, and links to actual documentation.

Supported workflows · field mapping · setup guide · developer documentation

/integrations/salesforce
04Comparison pagesCompare the options
“[your product] vs [competitor]”

Make the decision easier with an honest side-by-side comparison. Review features, pricing assumptions, trade-offs, and migration requirements with your product experts.

Reviewed feature matrix · pricing context · product differences · migration guidance

/compare/your-product-vs-competitor
05Alternatives pagesChoose a better fit
“[competitor] alternatives”

Meet buyers considering a switch. Explain who your product fits, where another option may be better, and what it takes to move data, workflows, and people.

Reasons to switch · suitable alternatives · onboarding steps · clear product positioning

/alternatives/competitor

04 / ENGINEERING IS PART OF OUR DNA

We understand the product.
And the platform behind it.

View our web portfolio
Zeko’s hospitality software website, presenting its AI guest engagement platform and product demo
SELECTED WEB PROJECT / ZEKO

Complex products.
Clear digital experiences.

Our portfolio includes Zeko, an AI guest engagement platform for hotels. Its website brings product features, integrations, and demo booking into one clear buyer journey.

We bring that same care to SaaS search: understanding the product, structuring the information, and building a clear path for the people evaluating it.

Hospitality softwareProduct storytellingDemo-led experience
Explore Zeko (opens in a new tab)Explore more product websites and creative platforms in our web portfolio.

05 / YOUR FIRST 90 DAYS

A clear roadmap.
Visible progress.

A practical starting framework, adapted to your site, resources, and priorities. Every phase has a concrete deliverable.

DAYS 01—3001

Understand. Fix. Prioritize.

Establish the baseline, interview your product experts, map search intent, and address the most important technical blockers.

  • Technical audit and initial code fixes
  • Buyer research and page opportunity map
  • Search, conversion, and CRM tracking review
THE DELIVERABLEA clear baseline + prioritized roadmap
DAYS 31—6002

Build the pages buyers need.

Write, design, and ship your priority commercial pages. Connect them to relevant resources and existing product content.

  • First commercial page templates published
  • Product review and conversion path checks
  • Internal linking and indexation monitoring
THE DELIVERABLEPriority pages live + measurable journeys
DAYS 61—9003

Learn. Improve. Expand.

Use search and conversion data to refine the work. Identify useful content extensions and relevant authority opportunities.

  • Query, landing page, and lead-quality review
  • Page improvements and authority outreach
  • Pipeline review and next-quarter priorities
THE DELIVERABLEAn evidence-led plan for the next quarter

06 / MEASURE THE WHOLE JOURNEY

Rankings tell part of the story.
The pipeline tells you more.

We agree on success metrics before execution, then connect search activity with lead quality and business outcomes wherever the data allows.

01 / VISIBILITY

Relevant searches

Commercial queries, qualified landing-page visits, and product discovery.

Search Console + GA4
02 / INTENT

Meaningful actions

Trial signups, demo bookings, and product activation events.

GA4 + product analytics
03 / QUALITY

Qualified conversations

Ideal customer fit, attended demos, and sales-accepted leads.

HubSpot / Salesforce
04 / IMPACT

Pipeline & revenue

Opportunities, influenced pipeline, and closed-won customers.

Agreed CRM attribution

Shared definitions. Transparent attribution. We separate sourced and influenced pipeline and make tracking limitations visible.

07 / THE RIGHT LEVEL OF SUPPORT

Built around your stage.
Scoped around your needs.

Choose a starting point. We confirm priorities, delivery capacity, and the exact scope together before an engagement begins.

FOCUS YOUR FOUNDATION

Core Pipeline

For SaaS teams ready to fix the foundations and build a focused commercial search presence.

Starting at$4,500 / month
  • Technical SEO audit and prioritized fixes
  • Buyer and commercial keyword research
  • Four commercial content pages per month
  • Conversion and demo tracking setup
  • Sprint updates and regular reviews
Discuss Core Pipeline
EXPAND YOUR SEARCH PRESENCE

Scale & Architecture

For teams expanding across use cases, product features, comparisons, and integration opportunities.

Starting at$7,500 / month
  • Everything in Core Pipeline
  • Eight commercial content pages per month
  • Scalable templates and integration structure
  • Relevant authority and partner outreach
  • CRM pipeline measurement and reporting
Discuss your growth plan
SOLVE THE COMPLEX CHALLENGES

Enterprise & Headless

For complex architectures, multi-product sites, migrations, and international search requirements.

Tailored to your requirementsCustom scope
  • Technical discovery and architecture review
  • Headless CMS and platform migrations
  • Multi-region structures and hreflang
  • Custom templates and measurement needs
  • Agreed delivery and communication plan
Scope your project

USD pricing. Final deliverables, timelines, and terms are confirmed in your proposal. SEO outcomes vary by market, site, and sales cycle.

HOW WE WORK TOGETHER

Your team’s expertise.
Our execution.

Meet the founder
We bring

Search strategy, technical implementation, commercial content, conversion design, and clear delivery updates. You own the code, content, and assets we deliver.

You bring

Product expertise, access to relevant analytics and repositories, positioning feedback, and code or content approvals. We agree on a review cadence that works for your team.

08 / A FEW THINGS YOU MIGHT ASK

Good questions.
Straight answers.

More about our B2B SaaS SEO services, the process, and what working together looks like.

Talk through your questions
What makes B2B SaaS SEO different from general SEO?

SaaS buyers evaluate features, integrations, pricing, security, and competing products before committing. A B2B SaaS SEO strategy maps those questions to useful product and commercial pages, supports the longer buying journey with educational content, and measures qualified trials, demos, and pipeline alongside search visibility.

How long does it take to see results from SaaS SEO?

The first 90 days focus on research, technical improvements, measurement, and publishing priority pages. Ranking and pipeline results depend on your starting visibility, competition, product positioning, and sales cycle. We agree on a baseline and review progress regularly; we do not guarantee rankings, a fixed number of demos, or a revenue outcome.

Which platforms and CMS stacks do you work with?

We work with Astro, Next.js, React, TypeScript, Webflow, WordPress, and headless CMS setups such as Sanity, Strapi, and Contentful. We review your architecture before scoping the work and follow your repository, staging, review, and deployment process.

Can you work alongside our marketing and engineering teams?

Yes. We align search priorities with marketing and product goals, then handle agreed content, design, and technical implementation. Your team supplies product expertise, approves positioning, and reviews code before release. Shared sprint updates and regular check-ins keep ownership and progress clear.

How do you measure SEO pipeline and attribution?

We connect organic landing pages and conversion events in GA4 with available HubSpot or Salesforce lifecycle data. Reporting separates search visibility, enquiries, qualified demos, opportunities, and closed-won revenue. We agree on attribution rules and explain gaps caused by consent settings, cross-device journeys, and incomplete CRM records.

Do you create comparison, alternatives, and integration pages?

Yes, when search demand and your product capabilities justify them. Comparisons use accurate, reviewable product information and acknowledge trade-offs. Integration pages describe real supported connections. Programmatic pages need distinct value and useful source data; we avoid generating near-identical pages just to target keywords.

Can you support international SaaS SEO?

We can scope regional URL structures, hreflang, localized metadata, internal linking, and migration requirements. Your team provides or approves local market expertise, translations, product availability, and regional claims. International requirements are reviewed as part of a custom engagement.

What does a B2B SaaS SEO engagement cost?

The Core Pipeline plan starts at $4,500 per month, and the Scale & Architecture plan starts at $7,500 per month. Complex migrations and international or enterprise work are scoped separately. Final deliverables, access requirements, communication, and commercial terms are agreed before work begins. You retain ownership of the code, content, and assets we deliver.

LET’S CONNECT THE DOTS.

Your next customer
could start with a search.

Let’s look at your product, your search presence, and where the most useful opportunities are.

Request a SaaS SEO growth review A conversation about your business. A clear next step.