Technical SEO & site health
Find the obstacles that affect crawling, indexing and page experience. Prioritise fixes by their likely impact and implementation effort.
SERVICE 04 / 04
SEO & AI SEARCH AGENCY
SEO & AI search. Be understood.
SEO and AI search optimisation for service businesses, ecommerce brands and organisations. Make your expertise easier to discover, evaluate and act on.
TECHNICAL SEO / CONTENT / AI DISCOVERY
DISCOVERY STARTS WITH SUBSTANCE MX / 04
A question worth answering.
YOUR BUSINESS, CLEARLY PRESENTEDYour expertise.
Made useful.
Made useful.
Clear servicesReal evidenceUseful answers
ACCESSIBLE
CREDIBLE
CONNECTED
CREDIBLE
CONNECTED
CRAWL & INDEXUNDERSTANDDISCOVER
FOLLOW THE QUESTION
FROM DISCOVERY TO A USEFUL DESTINATIONMAKE THE SEARCH JOURNEY VISIBLE.
A real question.
A relevant next step.
Choose a business context and follow the journey. See how technical access, useful content and a clear action connect.
AN ILLUSTRATIVE CUSTOMER QUESTION
How can I plan my study abroad journey?
01 / BUILD THE FOUNDATION
Make the right page accessible.
Search systems need a route to the page. Review crawlability, indexing, internal links and a clear canonical URL before expecting the content to work harder.
THE BUSINESS ACTION
A relevant consultation or enquiry
Explain the service, the fit and the process.
Give the visitor enough detail to evaluate the business: who the service is for, what happens next and how to ask a useful question.
- A clear service
- Useful process information
- An understandable next step
Connect the question to a useful collection.
Help someone explore the products, understand the relevant details and continue into the buying journey. Clear categories connect discovery with the store.
- Useful categories
- Clear product information
- A considered buying journey
Make the local business facts easy to verify.
Explain where the business operates and how people can contact it. The right scope may include relevant location pages and business-profile consistency.
- Accurate business details
- Relevant service areas
- Clear contact information
An illustrative search journey using real project screenshots. Search positions and AI recommendations are not implied. Selling B2B software? Explore the SaaS-specific approach
01 / THE THINKING
A CLEARER STARTING POINTHelp the right people find a useful answer.
Search is a route to your business, not an isolated traffic target. We connect technical SEO, helpful content and clear business information with the pages people use to compare options and make decisions. The work starts with your audience and a baseline we can measure.
- 01A website search engines can access.
- 02Content that answers a real customer need.
- 03A clear connection to enquiries or sales.
SEARCH CHANGES. THE FOUNDATIONS MATTER.
USEFUL TO PEOPLE. CLEAR TO SEARCH SYSTEMS.Make the expertise
easier to understand.
Useful content needs a sound technical foundation. We improve how the website can be accessed, how its pages connect and how clearly it explains the business.
For Google’s AI Overviews and AI Mode, established SEO practices still apply. We combine that foundation with a careful review of how your brand appears in relevant AI answers.
Google’s guidance on AI search featuresCONCEPT STUDYView full image
01Clear structure02Useful sources03Understandable answers
Organised pages and clear source information help explain the business. A visual metaphor for discovery and understanding.
02 / WHAT WE DO
SCOPE BUILT AROUND THE BUSINESSA stronger foundation.A clearer way forward.
Bring us a specific challenge or the bigger picture. We’ll agree the work that fits.
Keyword research & intent
Map what customers are trying to do, which pages should answer them and where the current site leaves gaps.
On-page SEO & content
Improve the pages that explain your offer. Connect clear copy, useful evidence, titles and internal links with the purpose of each page.
Local & ecommerce discovery
Shape the scope around the business model. Service areas, local profiles, product categories and product information each need a considered approach.
AI search, AEO & GEO
Make your expertise and business facts easy to access and understand. Review useful answers, source references and observed brand visibility across relevant AI experiences.
Authority & measurement
Build useful industry references and a reporting rhythm tied to the business. Track search performance alongside qualified enquiries or sales where attribution allows.
03 / SELECTED WORK
Explore all case studiesReal businesses.
Considered work.
See the context, our role and the work behind the relationship.
Metadata Remover
WEBSITE / ORGANIC SEO
Organic SEO connected with the website and a browser-based tool, built from scratch as one product experience.
Online Keyboard Tester
SEARCH / CONTENT / PLATFORM
A testing platform with organic SEO work across its public tool and supporting content. Explore the documented project scope.
THE RIGHT FIT
CHOOSE THE APPROACH AROUND YOUR BUSINESSDifferent businesses.
Different search journeys.
A service business, a shop and a software product have different pages to build and different actions to support.
| Your business | SEO & AI Search | B2B SaaS SEO |
|---|---|---|
| Best fit | Service businesses, ecommerce brands and organisations. | Software companies selling to other businesses. |
| Page priorities | Services, locations where relevant, categories, products and useful customer resources. | Product use cases, integrations, comparisons, alternatives and buyer education. |
| Customer actions | Relevant enquiries, bookings or purchases, based on the business model. | Qualified demos, trial signups and software buying journeys. |
| Start here | Discuss your organic search needs | Explore B2B SaaS SEO |
We agree a scope around your business and starting point. Relevant visibility and business outcomes guide the work; rankings and AI citations are controlled by the platforms.
04 / HOW WE WORK
CLEAR DECISIONS AT EVERY STAGEGood work starts
with a good process.
Shared direction, useful feedback and a clear path from the first conversation to delivery.
- 01
Establish the baseline
Review business goals, search data, tracking, technical health and the pages that already attract useful visits.
- 02
Map the opportunity
Assign customer intent to the right pages, separate service and product topics, and prioritise the work.
- 03
Improve & publish
Implement agreed technical fixes, strengthen commercial pages and create useful supporting content.
- 04
Review & refine
Compare the agreed metrics, investigate what changed and use the findings to guide the next set of improvements.
05 / THE ENGAGEMENT
AGREE THE WORK BEFORE WE BEGINA clear scope.
A shared direction.
We start with a conversation, then define deliverables, responsibilities, fees and milestones in a proposal.
Let’s talk about the scopeYour starting point
Site health, current content, market competition and available data determine the initial priorities.
Implementation capacity
We agree who writes, reviews, develops and publishes, so recommendations have a route into production.
The measure of progress
Define reporting around relevant search visibility, useful visits and business outcomes the data can support.
06 / A FEW PRACTICAL ANSWERS
BEFORE WE WORK TOGETHERGood questions.
Clear answers.
More about seo & ai search, the work and what happens next.
Ask us about your projectWho is this SEO and AI search service for?
This service is for service businesses, ecommerce brands and organisations improving their organic discovery. We shape the scope around your market, website and customer journey. B2B software companies can use our dedicated B2B SaaS SEO service for product-led keyword strategy, comparison content and demo or trial journeys.
What is the difference between SEO, AEO and GEO?
SEO improves how a site can be discovered and understood in search. AEO, or answer engine optimisation, focuses on clear answers to relevant questions. GEO, or generative engine optimisation, describes work on how a business is understood and represented in generative search. These areas overlap; we connect them through useful content, accessible pages and reliable business information.
Does Google require special optimisation for AI Overviews or AI Mode?
Google says established SEO practices remain relevant and there are no additional requirements or special optimisations needed for its AI search features. We focus on accessible, indexable pages, helpful content, sound internal linking and structured data that matches the visible page.
How is this different from your B2B SaaS SEO service?
This page covers broader business, service, local and ecommerce search needs. Our B2B SaaS SEO service is specifically for software companies, with product use cases, integrations, comparison and alternative pages, and demo or trial conversion paths. We choose the engagement around your business model.
Can you guarantee rankings or citations in ChatGPT?
No. Search rankings and AI mentions are controlled by the platforms and can vary by query, context and time. We can improve the site, content and measurement, but cannot promise a particular ranking, citation or AI recommendation.
How long does SEO take, and how is it priced?
The timeline and cost depend on the starting point, competition, site size and work included. We begin with a review, agree priorities and responsibilities, then propose a scope and reporting rhythm. Improvements and search processing take time; we do not set a universal ranking deadline.
Do you handle technical implementation as well as recommendations?
Yes, implementation can be included in the scope. We can work with your existing team or make agreed website changes directly where access and the platform allow. Content production, development, outreach and third-party costs are defined in the proposal.
YOUR NEXT CHAPTER
Let’s make your expertise easier to find.
Start a conversation
Independent thinking.
Personally invested.